So what.

The purpose of your presentation is to turn the "what" of your information into the "so what" of your message (p1). Sadly, most presentations leave the audience adding a question mark to that sentence.

Information in and of itself may not be interesting. Take, for example, your contacts database. It is simply a list of names and numbers arranged in a particular fashion. Sharing this "what" in the standard manner of presentations would lead the audience to despair within minutes. Linking the people, showing pictures of their faces, telling stories that engage and sharing emotions of their friendship such that this data turns into a reason to want to meet these people and hear more about them, turns the "what" into a "so what".